RotaDyne, based in Kettering, Northamptonshire, has agreed to roll out a new lead generation campaign over the next six months.

Business Proactive was first were introduced to RotaDyne in November 2006, and launched a trial two-month campaign. Following this success of this campaign, in which we booked 48 appointments, we are pleased to announce that we are now to continue the campaign in other areas of the country throughout 2007.

Business Proactive will be providing new business appointments for RotaDyne’s sales force within selected areas of the country. The campaign will be focusing on promoting its range of press-ready rollers, designed specifically for lithographic printing presses. The campaign will raise profile for the company’s new range of products and allow it to compete more aggressively with its major rivals.

For more information on how Business Proactive helped RotaDyne, click here.