Business Proactive has developed a strong base of retained clients for whom it generates new business opportunities on a monthly basis.

Business Proactive is not a telesales company. Instead we have a completely different structure and work ethic. We believe we are the only company in the country that offers this service to the unique formula we have developed and refined.

This is what we do:

• Make a warm up-call
  • Gathers important email addresses
  • Identifies the need
  • Identifies the decision-maker
  • Conducts market research
  • Provides an introduction to the company without using off-putting sales tactics
       
• Send out information
  • Removes the need for cold calling
  • Eliminates the need to wait for information requests
  • Raises company profile
  • Employs cost-effective post or email despatch
  • Directs traffic to your website
        
• Make a follow-up call
  • Generates well-qualified leads and appointments
  • Develops relationships over time
  • Increases appointments over time

The national average shows that it takes seven phone calls to make an appointment. The national average for a cold direct mail campaign is 1.5–2.5%. But incorporating direct marketing by post and email will significantly increase your response and success rate.

Business Proactive can source data based on your objectives, ensuring we are contacting your precise target market. This data will be derived according to:

• Business sector
• Turnover
• Employee size
• Location
• Yell and Thompson Directories classifications

The best results come from campaigns that are stretched over a period of at least three months. This allows us to develop relationships and also maximise sales if, for example, call-backs need to be made at specific times.

At Business Proactive we work on a quality not quantity basis. We won’t make thousands of random calls just to find you one lead. Our system ensures that we have the right data, and by preparing the contact first we know we are talking to the right people.