Hygiene Solutions and Services Ltd is a Corby-based business that provides cleaning and hygiene solutions.

When the company first approached Business Proactive, it wanted a campaign that could achieve two main aims:

• Raise its profile and generate new business locally, something that had not been achieved before
• Promote its janitorial supplies, which it wanted to develop

Business Proactive initiated meetings to discuss the supply of cleaning products to businesses within the local area.

We started by simply buying data about all businesses within Corby. This was done because we wanted to raise the profile of Hygiene Solutions and Services within the town; any size of company and any level of interest would be relevant to the business.

Then we conducted a warm-up call to ensure we had the correct decision-maker within the business. We also gathered relevant email addresses to send out information, which is crucial for future marketing.

Next, we developed a specifically designed HTML email that linked directly to Hygiene Solutions and Services Ltd’s website. This was sent out with an example price list.

One week later, we chased up the information with a follow-up telephone call. During this process we gleaned information, such as the company’s current suppliers and current spend. As a result of these follow-up calls, Business Proactive arranged 34 meetings for Hygiene Solutions and Services Ltd in just two months.

Hygiene Solutions and Services Ltd has already seen a positive return from this exercise and now has new clients that have started a contract for various services on offer, with more pending.

‘I was rather dubious with regards to outsourcing our lead generation as I have been burnt in the past by so-called sales professionals and their exotic claims of increased business levels.

‘Why I gave the team at Business Proactive the opportunity to manage my lead generation campaign was quite simply their levels of enthusiasm. They are hungry, that is very clear to see; but more importantly, their transparent operating system allows me to see with a few mouse-clicks what is happening in real time, which is a very valuable management tool.

‘My campaign is now in its third month and I have already made the decision to continue with it. My contacts at Business Proactive, David and Sam, have shown an impressive level of professionalism and drive, and the tangible benefits that my business is reaping speak for themselves. My company has seen a complete turnaround in terms of lead generation campaigns; our only issue now is managing the number of leads generated!

‘I have no hesitation in recommending Business Proactive.’
- David Wickham, Hygiene Solutions

To find out what Business Proactive can do for you, please contact us.